Mission
The mission of the New River Valley Economic Development Alliance is to market the New River Valley, to foster job creation, to facilitate new investment, and to nurture and improve quality of life in the Valley.
Vision
Through forward-looking leadership and an effective marketing program, the Alliance will recruit businesses and industries that both benefit from, and contribute to, the quality of life of the citizens of the New River Valley. The primary consideration of the Alliance is quality of life, which is inextricably linked with a strong economy, challenging and high paying jobs, high quality educational institutions, robust infrastructures, an effective transportation system, a comprehensive health care system, a safe environment, and cultural resources that are relevant and responsive to the diverse interests and backgrounds of the Valley's citizenry.
Beliefs
- That improving quality of life is the underlying purpose for the work of the New River Valley Economic Development Alliance.
- That attracting business and industry who benefit from, and contribute to, our quality of life is the primary function of the Alliance.
- That a favorable business climate is essential to attracting desirable corporate citizens, as are appropriate business sites and products.
- That differentiating and articulating the New River Valley's strengths and assets will give our community a competitive edge.
- That a well-educated and appropriately trained workforce, drawn from a population where a strong work ethic is evidenced, is critical to economic development.
- That equality in pursuing educational and employment opportunities must be assured for all citizens.
- That in order to engender trust by investors and the citizenry at large, accountability and effective communication are crucial.
- That regional partnerships are vital in supporting economic development and enhancing improved quality of life in the New River Valley, southwest Virginia and the Commonwealth.
- That the Alliance must be opportunistic in influencing and shaping the future of the New River Valley.

